![]() Association, told me, “The challenge suddenly made a lot of people who probably didn’t even know who Lou Gehrig was aware of the disease. Brian Fredrick, the vice-president for communications and development at the A.L.S. Public awareness rose: the challenge was the fifth most popular Google search for all of 2014. Association received thirteen times as much in contributions as what it had in the whole of the preceding year. organizations in just eight weeks, the American A.L.S. It raised a reported two hundred and twenty million dollars worldwide for A.L.S. Silly though the Ice Bucket Challenge may seem now, it had far-reaching effects. This makes intuitive sense, but is it true? Actually, no. People even attacked ice-bucketeers for wasting water.Īll these critiques had the same underlying theme: the faddishness of the challenge undermined its value. Some argued that it would divert donations from diseases that afflict many more people than the six thousand who receive a diagnosis of A.L.S. Critics fretted that the exercise amplified people’s tendency to donate for emotional reasons, rather than after careful evaluation of where money can do the most good. The challenge was derided as “slacktivism”-a way for people to feel virtuous without doing much. ![]() For a few weeks, a previously little-known and underfunded disease dominated the public imagination.īut the feel-good story made some people feel bad. Facebook users posted more than seventeen million videos of dousing, and countless celebrities-Bill Gates, Justin Timberlake, Leonardo DiCaprio-got drenched for the cause. Ice Bucket Challenge, in 2014, in which millions of people filmed themselves dumping buckets of ice-cold water over their heads, in order to fight Lou Gehrig’s disease. That could well be the story of Pokémon Go, the augmented-reality game that has everyone wandering the streets in search of Pikachus and Squirtles. Eventually, people get bored and move on to something new. It dominates social media and leads to a blizzard of think pieces, which are followed almost immediately by a backlash, as critics warn of the fad’s baleful consequences. She retired in 2009.Out of nowhere, a huge fad sweeps the country. She was ranked number one in the world for five weeks in 2004, becoming the first French woman to hold that position since the era of computer rankings began in 1975. (She defeated Justine Henin-Hardenne in the finals of both tournaments.) Mauresmo won a total of 25 singles titles in her career. Then came her 2006 majors breakthroughs at Australia and Wimbledon. Early in her career, her critics claimed she lacked the mental toughness to make her a major champion. The same year, she made headlines off the court after telling a French newspaper that she was gay. She claimed her first WTA title in Bratislava in 1999. Mauresmo played in her first professional tournaments in 1995, and qualified for her first French Open the same year. They were her first major championships, but Amelie Mauresmo was already among the elite of women's tennis, known in particular for her powerful physique and athletic game. Amelie Mauresmo won both the Australian Open and Wimbledon tennis tournaments in 2006.
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